AXMentor — Summer Nilson

AXMentor helps design, develop, and implement Microsoft Dynamics® AX solutions and support for various businesses world-wide. As a global company leading in their field the company was looking to highlight their expertise with a complete rebrand. After helping uncover their mission, position and archetypes a brand platform was created highlighting the bold, sophisticated and collaborative sensibility the company felt it aligned with.

As Art Director on the account I also participated in the logo design process - and with the background from the discovery phase I designed a simple clean typemark that exaggerated the "x" to bring focus to the exponential power the company has in problem solving. This was the selected mark for the company and we used it as a starting point for the brand moving forward.

Once the logo was developed I partnered with a print vendor and worked with a designer to help create a full stationery set for the client. This included a new AX pattern that was used in a subtle spot gloss UV over smooth soft touch paper. The end result was professional, sleek and sophisticated.

Along with the logo and pattern we helped develop various favicons and social icons.

As part of AXMentor's rebrand we set out to design an entirely new website. I helped lead the charge for the site map, wireframes as well as oversaw UI design, development, Q&A and final launch.

The website was a responsive site that included video, a blog, history timeline, office map, icons that animated on load as well as a learning lab with various resources that could be filtered by year.

Agency: Experiences for Mankind / Creative Director: Chris Leone / UI Design: Colt Solano / Design: Ashley Kerns